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Generating Leads for Technology Companies

Our Autumn Tour

Coming to a city near you

Our series of free half-day seminars, held in cities around the country, provide IT, Telephony and Technology companies with the ideal opportunity to get a better understanding of lead generation, understand how you may be able to improve your own lead generation campaigns and give you a good opportunity to meet one of the UK`s leading lead generation companies.

The events run from 9am until 12 noon during which time we will cover issues such as data, communication methods, integration and legal issues.

Dates
Learn the secrets of successful lead generation in this series of free 1/2 day seminars at the following cities.

Reading - Wednesday 24th September
Nottingham - Wednesday 1st October
Manchester - Wednesday 8th October

Our series of seminars are relaxed, open forums, providing you the opportunity to discuss your requirements with our team of industry experts.

Presenters
Phil Richardson – Marketing Director, Marketing Addiction
Phil has been generating leads for companies for over 15 years and has experience in the IT, manufacturing and telecommunication industries. After Y2K Phil worked in the IT industry and was responsible for turning companies from reactive organisations that relied on incoming enquiries to proactive companies that chased new business opportunities.

Kevin Astill – Managing Director, Marketing Addiction
Kevin has been is sales for 20 + years working in the IT, Telecommunications and Security industries and has been responsible for generating new opportunities for sales teams around the globe.

To Register For This Event Please Fill In Your Details Below

Name
Company
Email Address
Phone
Which Event?
Reading, Nottingham or Manchester?
 

About Marketing Addiction

Marketing Addiction is a communications company that specialises in generating new business sales opportunities for their clients. Marketing Addiction can control the whole process from providing databases through to their own telesales team and email marketing software ensuring that you only have to go to a single supplier.

Since 2004 Marketing Addiction have been providing lead generation services across a wide range of industries including, IT, Retail, Business Services, Manufacturing, Textile, Education, Security, telecommunications etc. etc.



 
 
cAgenda
 
 

9.30 – 9.45 Welcome, Introduction and a shameless plug for Marketing Addiction.

9.45 - 10.00 What is lead generation and how it fits with your marketing mix

10.00 – 10.15 The importance of your data and database
- Who do you sell to?
- How do you find them?
- Segmentation

10.15 – 10.45 Successful communication
- Who should you communicate to?
- When should you contact prospects?
- How should you contact prospects?
- Why should you contact prospects?
- Getting the message right

10.45 – 11.00 Legal and good practice issues to be aware of

11.00 – 11.15 Coffee

11.15 – 11.45 Successfully using email marketing in lead generation
- Why should you use email?
- When should you use email?
- The law

11.45 – 12.00 Conclusions and close

12.00 Lunch and questions

Quotes from previous events

"Marketing Addiction obviously know their subject"

"...they take a difficult topic and make it seam easy."

"The event was informative and I look forward to working with Marketing Addiction in the future."

"A very useful morning that has helped with my sales planning."

"It made lead generation seem simple."